The celebrated jeweler and the long-lasting chocolatier, recognized for its Belgian confections offered in deluxe gold ballotins, have entered a multiyear collaboration that’s premiering completely at Kay Jewelers. And the entire thing seems fairly candy.
Provided that Le Vian’s Chocolate Diamonds are one in every of its most recognizable model signatures, a partnership with a chocolate firm appears lengthy overdue. Le Vian’s relationship with Godiva goes again no less than three years, based on the model; in some ways, the grand unveiling is completely timed, since Valentine’s Day is only a few weeks away. It’s a vacation that tends to immediate the looks of sweet and jewellery, making every of the three pendants a present that’s scrumptious on a number of ranges (though the baubles are usually not, in actual fact, edible, which is simply as properly—these diamond-encrusted indulgences will final for much longer!).
The inaugural collaboration includes a trio of special-edition necklaces impressed by a few of Godiva’s most beloved bonbons, from stripy coated truffles to plump coronary heart shapes full of ganache.
Godiva x Le Vian truffle pendant in 14k Honey Gold with Chocolate Diamonds and white diamonds, $1,899
Godiva x Le Vian darkish chocolate coronary heart in 14k Honey Gold with Chocolate Diamonds, $1,599
“For 2022, Le Vian forecasted Chocolate Diamonds because the obsession of the 12 months,” stated model CEO Eddie LeVian in an announcement. “The Godiva x Le Vian collaboration is our first inventive interpretation of the ability, pleasure, and surprise of chocolate. This assortment of delectable Chocolate Diamond jewels…[was] made with like to be savored by Valentines this 12 months.”
“The Le Vian assortment at Kay is a buyer favourite with new significant launches yearly,” added Tonia Zehrer, senior vp and chief merchandising officer at Signet Jewelers, mother or father firm of Kay, in an announcement. “The Godiva x Le Vian partnership is a pure match, who wouldn’t need scrumptious premium chocolate with stunning jewellery to match?”
Accompanying the launch is a forthcoming promoting marketing campaign titled “The Finer Issues,” that includes mouthwatering pictures designed to move viewers to a lavish chocolate banquet. Save us a seat!
